Insights

When recruiting, many property firms talk about “culture fit.” But there’s a new buzzword on the block: “culture add.” Understanding the difference is key to building dynamic, high-performing teams.

Culture Fit: The Comfort Zone

Hiring for culture fit means bringing in people who align with your existing values, behaviours, and ways of working. It’s about finding someone who understands your team vibe and fits in smoothly.

This approach often feels safe. A good culture fit usually means fewer clashes and faster onboarding. But there’s a downside: too much sameness can lead to groupthink, stagnation, and a lack of innovation.

Culture Add: The Growth Mindset

Culture add is different. It focuses on what a candidate can bring to your culture, not just how well they blend in. It’s about diversity of thought, experience, and perspective.

Culture add helps your team grow and adapt. These hires might challenge old ideas, bring fresh energy, or offer new ways to connect with clients. They make the culture stronger by making it broader.

Why It Matters in Property

Property is a people business. Clients are diverse. Markets shift fast. Teams that thrive are the ones that adapt, innovate, and relate to a wide range of clients. That doesn’t happen if everyone thinks the same way.

Hiring for culture add doesn’t mean ignoring fit, it means widening the lens. It’s not about disruption for the sake of it. It’s about complementing what you’ve built with what you’re missing.

Our Top Tips

• Rethink your job ads: Are you unconsciously asking for a mirror image of your current team? Phrases like “must be a team player” or “fit into a fast-paced culture” can unintentionally filter out people who think differently, but could drive real change. Try focusing on the skills, perspectives, or experiences your team lacks. Look for complementary strengths, not carbon copies.
   
  
• Refresh your interviews: Go beyond the CV. Ask candidates how they’ve solved problems in unconventional ways, challenged outdated processes, or introduced new ideas. Explore how they respond to disagreement or ambiguity. You’re not just hiring a role, you’re adding to your culture. Look for signs they’ll contribute, not just conform.
   
  
• Review your culture: Take an look at your internal environment. Are all voices heard, or just the loudest or most familiar? Can people be themselves without pressure to assimilate? Culture add only works if the culture is ready for it. Build a workplace where difference is not just accepted but valued, and where people are empowered to do their best work, their way.

Final Word

Both culture fit and culture add matter. But the firms that stand out, especially in a competitive property market are those that embrace growth. Don’t just hire who fits in. Hire who moves you forward.

Need help building a team that delivers?

Talk to us. Let’s find the right people to grow your culture and your business. Email us at info@collinspropertyrecruitment.com or give us a call on 020 7435 0309.