Insights

Do you actually know what candidates want? Because if you don’t, how are you planning to attract, let alone keep, the best people?



The property recruitment market has changed. Candidate expectations have shifted. And if your pitch still starts and ends with salary, you're already behind.

Top talent isn’t just looking for a job, they’re looking for purpose, progression, and a business they believe in. Somewhere they feel heard. Somewhere that reflects their values, not just yours.

Sure, pay matters. But career growth, clarity of vision, mentorship, flexibility, and culture now matter as much if not more. If there’s no clear path forward, no sign of development, they’ll move on!

Work-life balance? That’s not a perk anymore. It’s an expectation. Hybrid working, sane hours, and respect for personal time are now non-negotiable. Businesses that don’t get this will suffer with churn and reputation damage.

And speaking of reputation, candidates do their homework. They’ll check LinkedIn, Glassdoor, Google, Trustpilot. If your brand looks tired, toxic, or stuck in the past, the best people won’t even apply.

The reality?

Good people have options. If you’re not offering a modern, supportive, value-driven working environment, they’ll choose someone who is.

So rethink your offer.

Get real about your culture.

And start building a business people want to join, not just one that’s hiring.