Voices in Property - David Ronson

Welcome to our quick-fire spotlight on industry leaders and entrepreneurs in Property.

In this edition, David Ronson, National Sales and Marketing Director at Bentry Capital shares personal insights and experiences with anyone who may be currently working in or aspiring to join the London property industry.

What are you most proud of in your career?

I’m proud of consistently delivering high-value residential and mixed-use schemes that outperform the market. Projects at my previous roles like Coda and The BeCa, and now our flagship London scheme Angel Village show my ability to combine strategic leadership with hands-on execution. Seeing schemes succeed in sales, absorption, and investor return, and knowing I helped structure them from acquisition through planning and launch, is what drives me.

 

First property job and how you got it?

I started as a Completions Manager, learning the nuts and bolts of deals, from contracts and funding to closing. Early on, I upsold a buyer who initially purchased a studio as an investment into a penthouse. That showed me the difference between just processing deals and creating real value.

The deal led to me joining CBRE as an onsite Sales Negotiator, managing and closing the remaining penthouse sales. It was the moment I moved from back-end administration into high-level sales execution and my appetite for delivering above and beyond expectations remains.

 

What motivates you?

I’m motivated by impact. Whether it’s securing rare sites like Branch Hill House, optimising layouts to maximise value, or leading top-performing schemes, I enjoy measurable results. London’s market is competitive, and I thrive when performance and strategy intersect.

 

Best advice for preparing for an interview?

Just be yourself. People can see when someone is disingenuous. Preparation matters, but interviewers want to know if you’re authentic and capable of delivering. Energy and honesty go further than rehearsed answers.

 

What advice would you give your 18-year-old self?

University wasn’t essential for the skills I use today. Sales, negotiation, resilience, and commercial instinct are learned on the job. A degree can open a door, but real experience compounds faster. 

I’d tell my younger self to focus on learning how to negotiate, understanding deal economics, building confidence through action, and getting in the room early.

 

Which leader or founder inspires you?

My father, who ran the sales division for Heron and Ronson Capital Partners, was a huge influence. I spent weekends with him visiting marketing suites to see how competitors were performing and watched him visit Heron sites to oversee every aspect of them. His hands-on approach to sales meetings taught me discipline, commercial instinct, and the importance of leading by example. A good sales director should be a face known to everyone, rather than hiding behind an office or title.

 

Your best deal?

The recent acquisition of Branch Hill House in Hampstead stands out. Securing this competitive, high-value site at £16.4 million required strategic timing, commercial diligence, and disciplined negotiation. There were multiple competitive bids but my strategy ultimately paid off. It will become our upcoming No.1 Hampstead, a premium scheme of around 50 apartments, and shows how insight, creativity and prompt execution create long-term value. 

 

Favourite restaurant?

La Famiglia in Chelsea. I’ve been going there for 30 years and it’s still family-owned. We often eat there before Chelsea games, my lifelong team, although they seem to ruin my weekend every week at the moment.

 

Apple or Android?

Apple now, but I didn’t have a smartphone until my 20s. Take me back to the days of BlackBerry and I would be perfectly happy.

 

Find out more about Bentry Capital here and connect with David Ronson here.

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